MOBVIOUS becomes one of the three mobile advertising companies with the highest Hispanic reach for the U.S. market
The Hispanic Fact Pack 2018 rankings ratifies the development of the company own by Prisa Brand Solutions.
Miami, September 4, 2018.- Mobvious, specialized in providing mobile advertising solutions for the Hispanic market in the U.S., and that recently was acquired by Prisa Brand Solutions, ranks third in the ranking by the Hispanic Fact Pack 2018, as one of the companies with the greatest reach within the Hispanic market.
According to the Ad Age, Mobvious climbed to the third position in 2018 from its previous number 5 position in 2017. Likewise, Full Screen Mexico, sister company of Mobvious and also part of the Prisa Brand Solutions, occupies the fourth position.
Mobvious has stood out for being an authentic company in mobile advertising for the Hispanic market, the company is led by Isabel Rafferty, a U.S. Hispanic, over her career she has acquired an extensive experience and understanding of this market and online industry, in the country.
“Continuing to move forward, to lead and climb positions with allied companies and sisters in the Hispanic Age Pack 2018 of Ad Age consolidates our experience and reach in the Hispanic market of the United States. We are a serious and recognized company in the industry, whose objective is to help advertisers and agencies reach Hispanic audiences effectively. This ranking demonstrates our commitment to transparency and real results”, said Isabel Rafferty, founder and CEO of Mobvious.
The Hispanic Fact Pack shines a light on important data on the Hispanic market in the U.S:Media, agencies, and demographics.
A few key insights from the study:
- 51 percent of the U.S. Hispanic population is below age 30. Median age for Hispanics is 29, compared to 41 for non-Hispanics.
- Procter & Gamble Co. is the No. 1 advertiser in Hispanic media, with 2017 spending of $336 million, according to Ad Age Datacenter's analysis of measured-media spending figures from Kantar Media.
- A combined 60 percent of Hispanic adults prefer to watch TV only in English (35 percent) or mostly in English but some in Spanish (25 percent), according to Simmons Research.
- Nearly two-thirds (66 percent) of Hispanic online adults own at least one smart-home device, according to Simmons.
Mobvious is a global media company with a strong global presence and 15+ years of mobile advertising experience. Mobvious is part of Latam Digital Ventures Group owned by PRISA Brand Solutions – the premiere media group in Spanish speaking markets, leader in education, information & entertainment, reaching more than 45 million users via global brands. Mobvious USA is concentrated in reaching the multicultural audiences. We offer the best technology at scale to ensure precise targeting when reaching the U.S. Hispanic American Audience via Mobile Advertising. For more information, please contact us: [email protected]
Prisa Brand Solutions USA & LATAM
Andy Restrepo ([email protected])
Javier Salgado ([email protected])
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